"The exciting thing about the AEC Industry is that your marketing efforts equal towers, bridges and universities, it's hard to say other industries have the same impact."

About AEC Marketing Expert

AEC Marketing Expert partners with AEC firms and AEC professionals who want to lead with credibility, think strategically, and execute with confidence. Regular marketing doesn't work in the AEC industry, you have to know this industry and that's where our expertise helps firms sharpen positioning, elevate storytelling, and confidently stand out in one of the most complex B2B environments there is.

We're here to help firms and new AEC Marketers advance in the industry.

Owner & Founder

Carey Beth Tsay is the Owner and Founder of AEC Marketing Expert. She's spent the majority of her career in the AEC industry, working for top ENR Award-Winning contractors as a Marketing Professional winning more than $2 billion in projects through proposals and interviews. 

What makes AEC Marketing Expert different is that it's not just generic marketing, it can't be. It’s a strategic blend of industry knowledge, understanding what relationships are important, storytelling, and flawless execution. AEC marketing requires a deep understanding of long sales cycles, technical audiences, regulated procurement, and high-stakes pursuits. AEC Marketing Expert will work with you to bring clarity, structure, and confidence to your marketing efforts—ensuring your firm is positioned to win the right work, build lasting partnerships, and grow with intention.