Why AEC Marketing Expert

Carey Beth Tsay

Why not just any old marketing firm?

The AEC Marketing Expert team collaborates deeply with everyone we partner with. In the AEC industry, Architecture, Engineering, and Construction firms' success thrives in a community, where shared learning processes, and teamwork come together to produce exceptional projects. So why can't any marketing firm understand what the AEC industry needs?


Why is AEC so unique?

  • Long sales cycles
  • Few but high-value deals
  • Relationship driven
  • Highly technical audiences
  • Regulated procurement


What Skills Should Matter for an AEC Marketing Firm?

  • Strategic thinking
  • Writing and storytelling
  • Deadline and process management
  • Visual communication (InDesign, PPT)
  • Relationship management
  • Calm under pressure


AEC Marketing Expert functions as both your mentor and your resource. We provide both digital and in-person support to guide you on your journey, whether you're new to the field or an experienced professional looking to enhance your project interviewing skills. Our offerings include both digital and in-person options, with our headquarters located in the San Francisco Bay Area. This prime location has enabled us to market some of the most innovative AEC projects globally, including the Apple Campus, Uber Headquarters, the first Civic Public LEED Platinum Mass Timber building, and the tallest Type IV-C Multi-Family Mass Timber Housing at the time, among others.


By learning from an AEC Marketing Expert, you can connect creativity with strategy, transforming marketing from merely a support function into a powerful engine for your firm’s growth and client success. AEC Marketing Expert offers training and consulting services tailored specifically to architecture, engineering, and construction firms. Whether you are:

  • Building or restructuring a marketing program
  • Training new AEC marketers
  • Refining pursuit strategy and messaging
  • Seeking clarity on events, sponsorships, and partnerships

We provide practical, experience-driven guidance to help teams perform at a higher level and move the industry forward.


Ready to kick start your career or firm into overdrive. Start with one of our digital guides or contact us to team up today!



By Carey Beth Tsay January 14, 2026
How can we adopt technology in a safe and secure manner without being left behind?
By Carey Beth Tsay January 13, 2026
Recent data shows that more clients are thinking ahead to the lifecycle cost of the buildings they want to build. With that, proposals are requesting information about that, but what's the best way to show that your firm understands and will prioritize that planning in design. To highlight lifecycle cost analysis (LCCA) and resilience planning in a proposal, you need to show that your design approach not only meets immediate project goals but also delivers long-term value, durability, and adaptability. The key is to integrate these ideas throughout your narrative—especially in your project approach , design philosophy , and case studies —so they feel like part of your firm’s DNA, not an afterthought. Ways to emphasize lifecycle cost analysis: Frame it as a value strategy Explain how your design decisions reduce total cost of ownership, not just initial construction costs. Use phrases like “optimized for long-term performance” or “designed for operational efficiency.” Show your process Describe how you evaluate materials, systems, and energy performance over the building’s lifespan. Mention tools or methods (e.g., energy modeling, maintenance cost projections, or ROI analysis). Quantify results Include examples or metrics from past projects—such as reduced energy use, maintenance savings, or extended system life. Use visuals like charts or infographics to make data easy to grasp. Connect to client priorities Tie lifecycle analysis to the client’s goals, such as budget predictability, sustainability targets, or operational efficiency. Ways to emphasize resilience planning: Define resilience in context Explain how your design anticipates and mitigates risks such as climate impacts, natural disasters, or system disruptions. Use language that aligns with the client’s mission—“continuity of operations,” “community safety,” or “future-ready design.” Highlight design strategies Mention specific measures: flood-resistant materials, redundant systems, adaptable spaces, or passive design features. Show how these strategies enhance safety, comfort, and long-term usability. Use case studies Include examples of projects where resilience planning improved performance or reduced recovery costs. Pair visuals (diagrams, before-and-after photos) with short narratives that demonstrate outcomes. Integrate both concepts Position lifecycle cost analysis and resilience as complementary, resilient designs often lower lifecycle costs by reducing damage, downtime, and maintenance. Summarize this connection in a short, compelling statement like: “Our design approach balances upfront investment with long-term resilience, ensuring the facility performs efficiently and safely for decades.” By weaving these themes into your proposal’s storytelling, supported by data, visuals, and real examples, you demonstrate that your team designs not just for today’s needs, but for the building’s entire lifespan and the community’s future.
By Carey Beth Tsay January 13, 2026
Congratulations! Now What?